CAB: Continuous Analytics Bridge

Continuous Analytics Bridge (CAB)

From UA to GA4 and Beyond


Experience the simplicity of unified analytics integration. CAB effortlessly integrates data from Universal Analytics (UA), Google Analytics 4 (GA4), and beyond. Preserve your historical data and access real-time reports with ease.


The Marketer's Data Dilemma

Data is the lifeblood of marketing, powering campaigns, guiding decisions, and determining success. However, the constant evolution of analytics platforms presents a significant challenge: navigating fragmented data sources while ensuring insights remain continuous and actionable.

Marketers face several critical obstacles:

The UA Data Deadline:

Years of meticulously collected Universal Analytics data are set to disappear on July 1st, leaving a void in historical context and trend analysis.

Real-Time Frustration

GA4 insights can take hours or days to materialize, severely limiting the ability to make timely optimizations and react to campaign performance in real-time.


The Missed Connection

If the GA4 BigQuery connector is not set up from day one, gaps in data continuity emerge, compromising the integrity of long-term analysis.

The Data Retention Limit

GA4's data retention is limited to 2 to 14 months, restricting access to the historical data necessary for identifying trends, patterns, and making informed strategic decisions.

Unlock the Analytics Puzzle with CAB!

Struggling to piece together your analytics data? Continuous Analytics Bridge (CAB) is your straightforward solution!

πŸ“ˆ Worried about losing your UA data? CAB keeps it safe! ⏰ Need real-time insights? CAB delivers promptly! πŸ”— Want seamless connections? CAB ensures smooth integration! πŸ“… Concerned about data retention? CAB extends your access!

Introducing Continuous Analytics Bridge (CAB)

Continuous Analytics Bridge (CAB) is a robust data unification platform engineered to tackle analytics integration challenges head-on. It provides a seamless, end-to-end solution to:

βœ”οΈΒ  Preserve and integrate historical UA data

βœ”οΈΒ  Enable real-time analysis and reporting

βœ”οΈΒ Unlock the full potential of analytics insights across platforms

CAB replaces complexity with simplicity, offering a comprehensive data storage and reporting solution that spans from the inception of UA to the most recent data collected in GA4.


By unifying data in BigQuery and making it accessible through Looker Studio, CAB empowers marketers and analysts to harness the full value of their data without the hassle of fragmented platforms and limited retention.

Our Key Differences: CAB in Comparison

In the realm of analytics, the quest for comprehensive data integration is never-ending. With the ever-evolving landscape of analytics platforms, it's essential to choose a solution that not only addresses current challenges but also anticipates future needs. Let's dive into CAB stacks up against GA4 interface, third-party backfill solutions, and open-source alternatives:

GA4 Interface
Third-Party Backfill Solutions
Open-Source Backfill Solutions
Unified Data Storage
βœ… Provides a single, comprehensive solution
❌ Limited integration capabilities
βœ… Limited support for cross-platform integration
βœ… Manual setup and configuration
Real-Time Insights
βœ… Offers seamless integration and real-time updates
βœ… Limited real-time reporting and data lag
❌ No support for real-time data capture
βœ… Limited real-time capabilities
Reporting and Visualization
βœ… Leverages Looker Studio for intuitive dashboards
❌ Basic reporting features
βœ… Limited reporting capabilities
❌ No reporting feature
Scalability and Cost-Efficiency
βœ… Automated, scalable, and efficient solution
❌ Can be complex for non-technical users.
❌ Expensive for large-scale implementation.
βœ… DIY scripts and manual processes can be time-consuming
User Friendliness
βœ… Designed for users of all technical levels
❌ Can be complex for non-technical users.
❌ Often requires technical expertise and can be challenging for non-technical users.
❌ Requires significant technical expertise to implement and manage.

CAB Data Assembly Line πŸ› οΈ


Data Extraction

Seamlessly extract data from UA and GA4 using our Python workflows, ensuring high-quality, accurate data.

Data Processing

Integrate and consolidate data in BigQuery. Dataform transforms raw data into unified tables, ready for analysis.

Data Visualization

Visualize insights in real-time with Looker Studio dashboards, providing clear performance metrics and user activity.

Unlocking Value Without Breaking the Bank


Leading Technologies, Minimal Expenses

  • API backfills from Universal Analytics to BigQuery and GA4 are cost-free.
  • Dataform and other GCP products used within CAB are largely free.
  • During the initial setup phase, full refresh processing costs remain under 20GB for most properties.
  • After setup, we switch to incremental updates, which minimize processing volume.
  • Sophisticated incremental methods keep ongoing costs minimal, often under $2 per month for properties with up to 10 million events.
Transform Your Analytics Today

It’s Like Having a Data Wizard on Your Team

Unlock the full potential of your analytics with CAB. Discover how CAB seamlessly integrates your data, providing real-time insights and intuitive visualizations.


Continuous Analytics Bridge is your key to unlocking the full potential of your marketing data. By unifying insights across platforms, enabling real-time analysis, and providing intuitive visualization tools, CAB empowers you to make data-driven decisions with confidence.

We’re here to support you in enhancing your analytics infrastructure. Contact us to see how CAB can streamline your data management for your company or clients.

* Limited slots available before UA API shutdown.

βœ”οΈ Complete Historical Backfill to BigQuery for both UA and GA4

βœ”οΈ Continuous Reporting from UA to Realtime GA4

βœ”οΈ Real-Time Looker Studio Dashboard

βœ”οΈ A Fully Customizable Solution


Is the solution compatible with all types of websites?
How long does it take to implement the solution?
Will I need technical expertise to use the solution?
What if I only want to perform backfills without data unification?